Agentforce Worltour Frankfurt 2026
Marketing Campaign, Trade Fair
May 2026
Developed a multi-channel event campaign for Agentforce Frankfurt 2026, aligning brand experience, lead generation,
and cross-market communication.
Role & Responsibilities
and cross-market communication.
Role & Responsibilities
- Booth design and event branding for Agentforce Frankfurt 2026
- Concept development for a football-themed marketing campaign inspired by the World Cup
- Design of branded team apparel and giveaway merchandise
- Creation of interactive lead-generation assets,
including betting cards and visitor engagement materials
- Development of LinkedIn promotional content and event communications
- Coordination support for event logistics and team accommodation
- Cross-market collaboration with valantic Belgium to ensure campaign consistency across Germany and Belgium
Shoptalk Europe Barcelona 2025
Marketing Campaign, Trade Fair
June 2025
Together with valantic x Shopify x Forter x Bloomreach |
Multi-channel event campaign for Shoptalk Europe in Barcelona and networking Event at Museu Picasso.
Role & Responsibilities
Multi-channel event campaign for Shoptalk Europe in Barcelona and networking Event at Museu Picasso.
Role & Responsibilities
- Conceptualized the full campaign for valantic's brand activation at Shoptalk Europe, positioning the event as a premium B2B networking experience
- Conceived and produced the campaign's hero activation: a live actress playing a granny who demonstrated frictionless checkout speed on a tablet in real time, inviting booth visitors to bet on her performance, turning a core product capability into an interactive, crowd-drawing experience
- Led creative development from concept through execution, ensuring visual and tonal consistency across all campaign touchpoints
- Coordinated cross-brand alignment between four partner companies (valantic, Shopify, Forter and Bloomreach), translating multiple brand identities into a cohesive
campaign aesthetic
- Selected and secured the Museu Picasso as the event venue, contributing to the elevated, culturally resonant positioning of the activation
- Produced all event collateral and promotional materials, adapting assets across formats for pre-event, on-site,
and post-event use
- Managed the project end-to-end, balancing creative direction with production timelines and partner coordination in a fast-paced B2B environment
Branded Merchandise
&
Promotional Products Design
Swag & Event Collateral
Designed and produced a full range of branded merchandise and promotional products, from apparel and packaging to interactive games, translating corporate identity into tangible, event-ready brand experiences.
Role & Responsibilities
Role & Responsibilities
- Designed a range of branded apparel including t-shirts and hoodies, adapting corporate identity into wearable formats suitable for events and internal use
- Art directed and produced packaging and product design for branded consumables, including custom chocolate packaging
- Designed branded stationery and print collateral, including greeting cards and seasonal communications
- Created branded accessories such as custom socks, applying brand visual language to unconventional formats
- Conceived and produced interactive games and gamified activations as branded touchpoints, balancing engagement mechanics with brand storytelling
Digital Assets & Content Design
Swag & Event Collateral
Designed and produced a suite of digital and print assets, including white papers, newsletters, landing pages, and presentations, translating complex B2B content into clear,
on-brand communication tools.
Role & Responsibilities
on-brand communication tools.
Role & Responsibilities
- Designed long-form white papers and thought leadership documents, structuring dense technical content into visually accessible, brand-aligned publications
- Produced recurring newsletter layouts, maintaining visual consistency across editions while adapting content formats to audience and campaign needs
- Designed and delivered landing pages, translating campaign messaging into focused digital experiences optimised for B2B lead generation
- Created presentation decks for sales, marketing, and executive use, combining data visualisation, storytelling structure, and brand guidelines into high-impact materials
Visual & Brand Identity - Radboud University Nijmegen
Brand, Event Design
Developed the full visual identity for Impact Festival 2025 at Radboud University, unifying diverse academic departments under a single brand system built around the metaphor of a mycelium network as a living, interconnected ecosystem.
Role & Responsibilities
Role & Responsibilities
- Developed the full visual identity for Impact Festival 2025, a university-wide sustainability festival aimed at engaging students, staff, and departments across disciplines
- Defined the creative concept and strategic direction, using the mycelium (mushroom network) as a central metaphor to represent the interconnectedness of departments and their shared commitment to sustainability goals
- Built a cohesive brand system flexible enough to span science, arts, and all other faculties, creating a sense of one living ecosystem rather than a collection of separate entities
- Designed the full suite of festival collateral including banners, posters, and wayfinding maps to guide visitors through the event experience
- Produced scientific poster templates, adapting the identity to a more formal academic format without losing visual coherence across the system
Video & Motion
Digital Marketing
Produced and directed video and motion content, including podcast recordings, promotional videos, and short-form LinkedIn content, bringing the brand to life through dynamic,
audience-specific formats.
Role & Responsibilities
audience-specific formats.
Role & Responsibilities
- Produced and directed promotional videos for campaign and product launches, managing the creative process from concept and scripting through to final delivery
- Designed and produced short-form video content optimised for LinkedIn, adapting brand messaging to a fast-scroll, professional audience
- Oversaw podcast production, managing visual identity, recording setup, and branded assets to ensure a consistent and professional on-screen presence